DESIGN IS A SOLUTION TO A PROBLEM.

good designers must always be avant-gardists, always one step ahead of the times. They should–and must–question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.

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Innovators have to be open. They have to be able to imagine things that others cannot and be willing to challenge their own preconceptions. They also need to be conscientious. An innovator who has brilliant ideas but lacks the discipline and persistence to carry them out is merely a dreamer … But crucially, innovators need to be disagreeable … They are people willing to take social risks—to do things that others might disapprove of.

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HERE IS ONE OF THE FEW EFFECTIVE KEYS TO THE DESIGN PROBLEMS:

1. The ability of the designer to recognize as many of the constraints as possible; his willingness and enthusiasm for working within these constraints.
2. Simplicity is about subtracting the obvious and adding the meaningful.
3. Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
4. Great design is a multi-layered relationship between human life and its environment.
5. Great design is a multi-layered relationship between human life and its environment.

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